bec中级口语(bec中级口语自我介绍)

2024-06-04 07:20:16 :31

bec中级口语(bec中级口语自我介绍)

本文目录

bec中级口语自我介绍

  BEC对于学商务英语的同学很重要,下面我为你带来bec中级口语自我介绍的内容,希望你们喜欢。

   BEC中级口语自我介绍话题归纳:

   Competition

  1What is important when dealing with competition?

  Pricing policies

  Advertisingstrategies

  2 What is important when setting prices for new products

  Production costs

  Competitors’ pricing;

  Keypoints: Pricing: Advertising, Production costs, Competitor’sprice; Marketing; A wide range of services and products

  Pricing:

  a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.

  b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.

  c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe public. When a new product is put into market, there must be a lot of peopleknowing about it.

  Competitor’s price

  a. Once a new product is put intomarket, it will immediately face the competition from rivals. The price war sometimescan be incredibly fierce and crude.

  b. Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.

  c. If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.

  d. Correct pricing could alsodefeat some competitors in a short period of time.For example: Safeway, Tescoprice war against all small bread manufactures. In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer. As a result of this , in 35 days time, most of their competitors wentinto liquidation.

  Advertising strategies

  a. The fundamental task for acompany is to make its products and itself known to the public. There are manyways to achieve this, advertising is the most important one.

  b. Advertising through differentmedia can cover nearly every corner in the world. The major channels are :TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine

  c. The advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals. A company, through proper advertisements, can manage introduce theadvantages of their products would be the right choice. For instance, car manufacturescan put in their new designs to the ads, e.g. ABS, double airbags to convincethe prospective customers that their cars are safer than others.

   Motivating staff

  1.What is important when motivating staff?

  Financialbenefits

  Careerdevelopment opportunities

  2.What is important when introducing rewardsystem for staff?

  Purpose of thereward system

  Types of rewardoffered

  3. What is important when aiming to reward staffturnover

  Financialincentives

  Career structure

  Key points: Financialbenefits ; Career development/structure; reduce staff turnover

  Financialbenefit

  a. Managers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.

  b. Staff always want reward fortheir contribution to the company and what they are worth. Such factors arejust like market forces. The fundamental reason of looking for a job is to getpay. Staff do the job what they are paid for. However, quite often, the staffwork overtime under their managers’ demand. If the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.

  c. Staff want some sort ofrecognition for the job they do. Correct financial benefits plan will arosetheir enthusiasm; otherwise they would feel being ignored.

  d. The job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. Inthis kind of situation, the staff would become stressful and uninterested intheir job. Correct financial benefits can normally distract staff from theirdissatisfaction with…

  Careerdevelopment/structure

  a. Job-hunting is always a two-wayprocess. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employerhas a number of methods to attract the best people into its business. Such ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.

  b. Good educational background isnot the only element that the employers will take into account when they lookfor someone in the job market. Postgraduate qualifications and professionaltraining are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.

  c. Nowadays, very few people wouldlike to go for that kind of job-for-life posts. They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.

  d. So in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.

   Business premises;

  1.What is important when relocation abusiness?

  Local workforceavailable

  Location of site

  2. What is important when choosing retailpremises to rent

  Location

  Length ofcontract

  Key points: location ofthe premises; local workforce; rent a premises

  Local workforce

  a. Might technology support andskillful workforce are the two crucial elements leading a modern enterprise tosuccess. So when locating a business , the management people in the business goto consider local workforce.

  b. Skillful workers are just likethe hands of a business, they are the direct creators of company’s profits.

  c. The diversity of the workforce’sskills will diversify the quality of the products.

  d. Skillful workforce isparticularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.

  e. When locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.

  f. Moreover, cheap local forcewill certainly reduce the production costs. (Consider why many foreigncompanies chooseChinaas their manufacturing base)

  Location ofthe business site

  Consider thefollowing issues:

  a. Whether it is convenient andeasy for raw material supply and transporting out the products.

  b. Whether it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.

  c. Whether it is convenient formost of staff to go to work.

  d. The property price there

  e. Environmental issues

  f. Planning permission

  g. Tax liabilities

  The length ofthe contract

  a. Longer contract would covermore details. The contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.

   Marketing

  1What isimportant when aiming to reach new market?

  Market research

  Advertising

  2. What isimportant when advertising a new product?

  Target market

  Choice of media

  Marketresearch:

  a. Marketing is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.

  b. Marketing research is always thefirst step before the company gets into the market.

  c. The fundamental goal ofmarketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase aproduct or service that they do not need.

  d. Thus, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.

  e. E.g. foreign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.

  f. E.g. Pizza ,Pizza…

  g. Talking about Market Research.

  --The companyhas done a lot of market research for the products.

  --Can you tellme how a company starts selling a new product?

  --Do you oftencarry out/conduct market research?

  --What’s of market research/

  --One of the purposeof market research is to find out whether there’s market for the product.

  --We did adetailed market analysis.

  --Marketresearch is actually an analysis of a specific market for a particular product.

  --We have to runthe market test for two months.

  --We have a wideproduct range.

  --The stockmarket is uncertain at the moment because interest rates are falling.

  Advertising:

  a. Advertising is the most usefulway to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated.(E.g. whether theproducts are for female/male market, high earning people or low earning people.Sports shoes…perfume )

  b. When advertising a new product,it is essential to consider the target markets. Consumers’ needs in the targetmarket.

  c. Choice of media: seeAdvertising Strategies

   Tradefair

  What is important when exhibiting at trade fair?

  Quality of display

  Staff selected

  Key issues: Quality of display in trade fairs; Staff selected fortrade fair

  Quality of display in trade fairs

  a. The quality of display will affect the public image of the company.

  b. Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to display theirproducts.

  c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.

  d. Consequently, a trade fair will have massive influence on the publicand market. And most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade fair. And therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.

   Entertaining clients

  What is important when Entertaining clients?

  Types activities

  Cost

  Typesactivities:

  a. Entertaining client is done by way of series of activities. Such as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.

  b. The activities that you choose will constitute a part of the firstimpression that you will give your clients. So you should be careful whenchoosing the type of activities. You need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.

  c. For well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and orchestraperformances. If you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.

  d. For some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.

  e. For those sporty client-football, tennis

  f. However, you should always endup all kind of activities with having a formal meal. You don’t want to talkabout business with your clients in the tennis court or theatre; they are justwarming-up activities for the key matter-business. After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.

  The cost ofentertainment:

  a. Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal.

  b. Should consider the point issue. If the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.

  c. If the company foresees that the client is not very lucrative ,then…

  d. The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You should make them feelbeing welcomed.

  Complaintbanding

  What is important whendealing with complaints from client?

  Offering an apology

  Suggesting a solution to the problem

  a. Offering an apology is the very basic level.

  b. When the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.

  c. An apology is the first step and a useful method to maintain controlof the situation.

  d. Offering an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.

  e. The complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.

  f. It is necessary to suggest asolution to the problem as well..

  g. The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner. Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.

BEC口语考试的时候有什么需要注意的

BEC中级口语考试的三个部分,只有第一部分考生可以作一些事先的准备工作。因此建议考生在考试前能把自己的个人情况做一些准备,因为给考官留下良好的第一印象是很重要的。

1、中级口试的第二部分也要求考生对搭档的回答进行提问和回答相应的跟进问题。所以第二部分在搭档回答的同时,要注意关注对方所讲的内容。讨论环节中要注意不要抢着说,就一些话题提出观点时不要讲的太全,给搭档留些回答和补充的空间。两人当中较强的可以多提出些具体观点并多总结,相对弱的那个可以多做些补充和过度工作,使用些备考时背过的一些固定套句。

2、口试的前两部分主要为考生提供了展示自己的独立表达能力机会,而且通过前两部分,考官对考生的语言水平已经大致有了判断。第三部主要考察实际沟通交流能力所以,讲的再多和搭档没有实质性的沟通是不可能拿到高分的。毕竟,第三部分除反映沟通能力外还反映了团队协作能力,尽管没有直接作为评分标准但会在很大程度上影响考官对你的整体印象。

3、最重要的原则是保持沟通的流畅性,这适用于BEC口试的每个部分。尤其是讨论环节,流利流畅的表达会获得比较好的总体印象,掩盖语法和用词上的小毛病。另外,讨论环节规定时间是3分钟,但大多数情况,不到3分钟就会被考官叫停。考官会根据情况来掌控时间。所以宁愿被考官打断,也不要自己觉得到时间了就停下来。

BEC中级口语考试难吗,应该怎样复习

2018年04月19日

问:如果考ACCA了,还需要通过考BEC高级提高自己的英语水平吗?

本人已经是会计大三的老油条了,去年考高级时没过,但成绩相当于过了中级的水平了,你们认为还有必要考ACCA的同时再考BEC高级吗

答:BEC是商务英语,偏重于商务交流、沟通谈判等。ACCA里面的英语比较偏重于财务,当然也有商务、法律、企业等等内容,建议你还是先把ACCA考完再说,别贪心,贪多嚼不烂。

至于要不要考高级BEC要看你往后的工作环境需要与否,如果没有特别的硬性要求,中级的能应对众多场合交流的话就先不要考了。花点精力去了解工作环境与提升自己的业务能力就好。

急速通关计划 ACCA全球私播课 大学生雇主直通车计划 周末面授班 寒暑假冲刺班 其他课程

BEC中级口语考试难吗,应该怎样复习

不用担心,bec口语很容易的,考官都是中国人,中国口音的英语说得再好也容易听懂,而且考官说得都比较慢且发音清晰。重要的是最后打分很宽容的,反正挂在口语上的概率很小,除非张不开嘴的那种。口试第一部分,考官提的问题不涉及专业知识,每个问题你答个一两句就行了,多了也是浪费考官的时间(还有被他打断的可能),而且说得越多犯错误的可能性就越大,你只要发音清晰,表意明白就够了。第二部分一分钟演讲是要做些准备的,你翻一下配套的那本《口语》就行了,主要记一些点,详细内容太多了,不容易记,也没有必要,然后背一两个经典的例子,到时候按着那个套路把要点套进去自由发挥就行了。慢一点没关系,把点说全了就行,最好不要超时太长。可以提前和partner约定好提问 的方向,比如不管对方是什么话题都问why或者什么的。第三部分,最好先找好partner,考前演练几次(如果基础差一些,早点儿开始训练),复习同第二部分,记要点就行了我当时考的高级,高级和中级的口语是一本书希望对你有帮助。

BEC中级需要考口语吗口语难度如何

需要,BEC无论哪一级都是需要口语。不难,口语是两个人搭档考试的,分数单算,平时可以找人搭档练习,如果没有搭档也没有关系,自己把真题里所有的口语部分都自己练。

从英语培训的目的来看,既有考试培训,又有能力培训,商务英语界乎两者之间,是以适应职场生活的语言要求为目的,内容涉及到商务活动的方方面面。

而事实上,比如托福,得到高分的考生并不证明其拥有了相对应的能力。而商务英语,作为一种特定的教程,强调的不仅仅是语言的水平,而是一种实际综合素质的提高。

ABC会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等,实际的在工作中给学员以帮助。

BEC中级考试听力都是听两遍吧,口语该如何复习谢谢!

是的,在BEC考试中,所有的听力材料都会听到两遍。

口语练习方法:

1、跟读

跟读是最容易入门,也是“痛感”最小的一种口语练习方法。跟读是一个耳朵、大脑和嘴巴协调处理信息的过程,它能够帮助提升听力理解水平、语音语调(比如重读、连读、弱读、不完全爆破以及升降调等)以及遣词造句的能力。

2、听力材料复述

这是跟读法的进阶版本。如果对一段材料已经能够做到熟练跟读,那么可以尝试对它进行复述。复述是一个输入、吸收、重组再到输出的过程,它能帮助在原文框架下锻炼自身的语言能力,对口语提升的效果比较明显。这种方法有一定难度,适合有一定英语基础的同学。

3、阅读材料复述

除了听力复述之外,还可以对阅读材料进行复述。复述的材料建议选择议论文,比如与教育、科技、环境、社会、经济、政府管理等话题相关的文章。这类主题在严肃讨论中经常遇到,同时也是各类考试作文的常见话题,实用性比较高。

3、汉译英练习

汉译英练习也是一种比较容易入门的口语练习方法。刚开始练习时可以选择难度较低并且有英汉对照的材料。在练习的时候可以先把英文遮住,看一句中文,然后将它口头表述成英文,再跟原文作对照。

与其他口语练习方法相比,这种方法最大的好处在于能够通过对照原文发现自己口头表达的不足之处(比如时态、第三人称单复数、冠词等问题),同时还能学到很多地道的英语表达。

bec中级口语(bec中级口语自我介绍)

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